What Is a Career in Branding Like? In Conversation with a Chief Brand Officer

On the show today we meet Kim! Kim works as a Chief Brand Officer in the EdTech industry in the UK. If you’re curious about a career in branding, check it out!  

Kim kindly shares with us:  

  • Common misconceptions of the branding role 
  • How branding fits into marketing, or vice versa! 
  • Typical roles within a branding team 
  • The purpose of the branding role 
  • What a chief brand officer does on an average day   
  • Most enjoyable parts of the role  
  • Challenging parts of the role  
  • Proudest moments in the role  
  • How Kim became a chief brand officer from an aspiring vet 
  • Highs of the career journey   
  • Challenges of the career journey  
  • Importance of role models and mentors   
  • Helpful education, training and skills for aspiring branding/marketing professionals 
  • The future of the branding/marketing profession  
  • Advice and resources for people who are keen to find out more about a career in branding/marketing: 
  • Advice for her younger self and you!

We also talk about: 

  • Why it makes sense to follow your passion 
  • The importance of believing in yourself and backing yourself 
  • Knowing when it is time for a change 
  • Why you shouldn’t worry if you are experiencing imposter syndrome 
  • The significance of finding the right company culture for you 


  • B2B – business to business 
  • B2C – business to consumer 
  • B2H – business to human 

So if you’re curious and wondering what a chief brand officer does or how to become a chief brand officer or if you just want to be inspired ~ listen or watch and enjoy! 

PS – If you have any questions, comments or suggestions, please get in touch, we would love to hear from you! 

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