What Is a Career in Digital Marketing Like? In Conversation with a Digital Marketing Manager

On the show today we meet Grace! Grace works as a Digital Marketing Manager in the asset management/investment management industry in the UK.  

Grace kindly shares with us:

  • Common misconceptions of the digital marketing manager role  
  • An insight into the structure of a digital marketing team and how it fits into the broader marketing team 
  • An overview of the asset management/investment management industry  
  • The purpose of the digital marketing manager role   
  • What a digital marketing manager does on an average day 
  • Specialist tools: 
    • WordPress web content management system (CMS) 
    • Adobe Analytics 
    • Salesforce 
    • Salesforce Marketing Cloud   
  • Most enjoyable parts of the role  
  • Challenging parts of the role  
  • Proudest moments in the role  
  • How Grace became a digital marketing manager from aspiring TV chef and speech & language therapist 
  • Highs of the career journey   
  • Challenges of the career journey  
  • Proudest moments of the career journey   
  • Importance of role models and mentors   
  • Helpful education, training and skills for aspiring digital marketing professionals  
  • The future of the digital marketing profession  
  • Advice and resources for people who are keen to find out more about a career in digital marketing:  
  • Advice for her younger self and you! 

We also talk about:  

  • The power of collaboration 
  • The importance of trusting yourself  
  • The value of talking to people and asking for help 
  • Saying yes to opportunities 
  • Being open to change, embracing it and reframing it as an opportunity 

So if you’re curious and wondering what a digital marketing manager does or how to become a digital marketing manager or you just want to be inspired! Listen, watch and enjoy!

PS – If you have any questions, comments or suggestions, please get in touch, we would love to hear from you!