What is a Career in Marketing like? In Conversation with a Head of Marketing

On the show today we meet Laura! Laura works as a Head of Marketing in the investment management/asset management industry in the UK. 

Laura kindly shares with us: 

  • Common misconceptions of the head of marketing role 
  • An overview of a marketing department and the wide variety of roles 
  • The purpose of the marketing function  
  • What a head of marketing does on an average day  
  • Most enjoyable parts of the role 
  • Challenging parts of the role 
  • Proudest moments in the role 
  • How Laura became a head of marketing from aspiring paediatrician 
  • Highs of the career journey  
  • Challenges of the career journey 
  • Importance of role models and mentors  
  • Helpful education, training and skills for marketing professionals 
  • The future of the marketing profession 
  • Advice and resources for people who are keen to find out more about a career in marketing 
  • Advice for her younger self and you!  

We also talk about: 

  • Taking the first step when you are afraid to start
  • Finding value in all experiences
  • The danger of taking things for granted, making assumptions and having pre-conceived notions  
  • The power of understanding the context you are working in
  • Building your personal brand within a company 
  • Building your own ‘personal board of directors’ 
  • The importance of asking questions and being willing to put yourself out there

So if you’re curious and wondering what a head of marketing does or how to become a head of marketing, listen, watch and enjoy! 

PS – If you have any questions, comments or suggestions, please get in touch, we would love to hear from you!